10 Keys to Amplify Your Executive Brand Online - Executive Career Brandâ„¢

10 Keys to Amplify Your Executive Brand Online Make no mistake. Your online reputation matters. People are Googling you before deciding whether to interview you for a job, hire you or do business with you. If fear of exposing yourself online is holding you back, reconsider. Most of us can no longer ignore our online identities. Studies show that by far, most recruiters and hiring professionals reject candidates based on what they find or don’t find about them online. Given two equal candidates, in terms of skill sets, education, work history, and all around good fit for the job, they are likely to choose the one who has more quality search results. How does your online footprint compare to your competitors in the executive job market? When someone Googles your name, will they find plenty of varied on-brand information about you, supporting your value promise to your target employers? If you need help defining your executive brand and value promise, and creating your brand resume and career biography, see: 10 Steps to an Authentic, Magnetic Personal Brand How to Write An Irresistible C-level Executive Brand Resume How to Write a C-level Executive Career Brand Biography There are many places and ways to build your online footprint. Here are 10 that I recommend and help my clients develop: 1. Build a website, blog, or web portfolio of documents using the domain yourname.com. Youre practically guaranteed the #1 spot in search results for your name if you own that URL. If your name is taken, try adding your middle initial, or some identifier JohnSmithCIO.com. I recommend a blog-based website over a static website or web portfolio. Nothing works as well as a blog to build visibility and credibility for your brand and subject matter expertise. Google LOVES blogs and seeks them out over static sites, because the content constantly expands, even if you only post a few times a month. Executives are being found and offered plum opportunities by their target employers because their blogging activity positioned them as subject matter experts, and a good fit for the companies. For some blogging executives, new positions are created to fit them into organizations. Their promise of value is that apparent. Want to tap into the hidden job market? Start blogging. And stream your blog posts on Twitter,